In their bid to score over their rivals , many developers are now going abroad to hire noted architects who can design their new projects . Not withstanding the fact that currently the realty sector is seeing downward trend, still some of the noted design companies from other countries are opening their Indian offices to cater the real estate market .
The likes of Godrej Properties, Unitech, Omaxe, Hiranandani and many more are hiring foreign architect firms. As recently as last year, Godrej hired DP Architects of Singapore to design their 50-storey residential project in Mahalaxmi area of Mumbai. US-based Hellmuth Obata Kassabaum Inc (HOK), has already worked with Indian builders such as Unitech, Hiranandani and many other big firms. Will Roes, programme manager of HOK India says that they bring a global perspective and diverse expertise to a project. It is true that hiring foreign designers and planners have many advantages .
But, the negative side of hiring them is that in some cases they do not understand the complexities of doing business in India, including tax laws and also cultural consideration, feels Devinder Gupta of realty advisory Century 21 India . In an interview, Niranjan Hiranandani , the managing director of the Hiranandani group says that there is a big difference in approach between Indian and foreign firms that undertake design jobs. He feels that international firms are more empathetic to developers' needs and aspirations. " They find a solution which is required for a particular site, location and land. They are also more in tune with the land use demand," says Hiranandani. "They are more open to new ideas. On the other hand, Indian firms have a trial and error approach to design and planning. They also try to impose their ideas on the developers."
Source:
http://economictimes.indiatimes.com/Developers_hire_foreign_architects_/articleshow/3313369.cms
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