"for sale by owner" website, today announced that its listings will be included in the Cribfinder application on the Facebook Platform. With more than 60 million active users, Facebook is the sixth-most trafficked website in the United States. Cribfinder provides ForSaleByOwner.com customers with a free, innovative approach to marketing their home on Facebook.
"More than 84% of all real estate buyers go online to find their next home and marketing all of our customers' properties on this top 10 website furthers our commitment to help people sell their home without paying commission," said Greg Healy, Vice President of Operations for ForSaleByOwner.com.
Beginning today, all ForSaleByOwner.com customers will have their property listings automatically posted to Cribfinder at no additional cost. Cribfinder offers a conventional real estate search functionality and, consistent with Facebook's social utility, allows Facebook users to see who within their network has a property for sale. Historically, many homebuyers purchase homes found through friends and family members. The Cribfinder partnership enables ForSaleByOwner.com customers to leverage this important aspect of selling a home within Facebook's community.
"Online networking is another innovative marketing approach we're using to help people build independence from commissioned real estate agents. We're pleased to partner with Cribfinder for the benefit of the growing amount of 'for sale by owner' consumers," said Healy.
Cribfinder is owned by Jenius Industries Inc., an internet company specializing in Facebook applications. Adam Oppenheimer, President of Jenius Industries Inc., said, "Cribfinder utilizes the social graph for real estate, maximizing property visibility by syndicating listings throughout Facebook. We are excited to add ForSaleByOwner's rich portfolio and popular branding to our service."
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