Personal Touch - Marketing Strategy

Marketing Team sould allways listen and keep in contact with buyers and sellers are crucial.

Here are five things you should expect an agent to be doing.

1. Finding out about potential new owners.

2. Scheduling consistent updates.

Every Monday, Prudential's Stevens sends out reports that show how many people have looked at the listings on various Web sites, and other details about how the marketing plan is proceeding.
Murphy's clients also know they will hear from her through weekly client conferences via e-mail or phone. "We're going over what's going on as far as the market, not just locally but globally," Murphy said. "The seller nowadays, and the buyer, they're just more informed.
They want to be more actively participating in all of that. I utilize them in the planning of all of it."

3. Following up promptly.

Sellers want timely responses, and they want to know what's working, Murphy said.
Smith and Marshall Berch, Re/Max Metro Atlanta agents who have worked together for about eight years and been in the business for 16 years each, say they keep in "constant contact" with sellers to provide feedback from showings and update them on what nearby listings have sold, what hasn't sold and what's new on the market.
"A lot of the frequency is driven by the individual client. Some of our clients need daily contact; some of them want monthly contact," Smith said.
"The amount of contact we have with them is more often, because the house is on the market a longer time," Berch said.

4. Being an adviser to buyers.

Extras like limo rides from the airport and concierge services are something Stevens offers to out-of-town buyers, but she doesn't have many takers. "With a buyer, it's just taking the time," she said. "It's more of a time issue than it is forking out a lot of money."
That includes taking clients out to eat, showing them the community and spending time on the computer doing research and in phone calls to update buyers on potential properties. "People are looking at more homes.
There's so much on the market, they get a little confused," Stevens said.

5. Keeping the door open — virtually.

Clients of Kenny Cook Realty Metro Atlanta can log onto the company's Web site to see scheduled showings and feedback, how many hits online listings and virtual tours have received — even when the flier box was filled.
"If they're up at midnight and just kind of curious, they can check in on there," Casey said.