Wednesday, July 30, 2008

Marketing - Using Web2.0

It doesn’t matter how great the properties are that you have available. It also doesn’t matter how good the price is if you don’t get people to recognize what you are offering.

There will always be people looking for a home to move into or sellers looking to buy regardless of market conditions. Therefore we need to do our part to reach out to those people. we have to be able to discover who our target market is.

These days we need to be able to implement both online and offline methods of real estate marketing techniques. This way we will reach the largest volume of possible buyers for the properties listed.


Here are a few things we can do:

-Web 2.0 the use of social media networks and video sharing sites to build a list of eager buyers and sellers to market to.-Pay per click (PPC) to get our listings sold and our website noticed.-The use of well targeted direct mail to capture more leads-Real estate search engine optimization to build a better visibility for our business-Direct response copy to get buyers and sellers salivating to use you to buy or sell their home.


This is a very effective type of real estate marketing technique that will come with time. we can encourage our clients to tell others but often we don’t have to. People will do this automatically if they feel they have been treated well and gotten the very best possible service available.

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